New Logo Adopted
The basis of identity for an organization is the perception and
judgments the public makes about services and personal contacts
with the organization. In establishing a new symbol, VS
underlined its commitment to stand behind the high level of service
it provides in fulfilling its mission. It chose a strong image that
reflects the multiplicity of its work, and one that can help trigger
recognition for the program.
In choosing the slogan that is used with the symbol, “Safeguarding
Animal Health,” VS reaffirmed its commitment to safeguarding
and to undertaking the recommendations of the Safeguarding
Review.
Selection of the symbol was a collaborative process by a team of
employees.

|